Men's Health Workout War

Men's Health Workout War
By:"Jim Cotta"
Published on 2015-04-07 by Rodale

Competition motivates men. And scientific research proves that competition and rewards motivate people to stick to exercise and diets. Former Los Angeles Lakers strength coach Jim Cotta harnesses men's passion for one-upmanship with an innovative get-in-shape program in Men's Health Workout War. This book features a highly effective, 60-day exercise and diet program broken up into quarters and an overtime round. The unique hook is that it makes the fitness instruction much more effective by turning it into a friendly weight-loss war that uses locker-room-style trash talking and cash prizes to drive dramatic results. Basketball great Shaquille O'Neal, who penned the book's foreword, used a \

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